NBC Sports' golf production unit was merged with Golf Channel, along with NBC's on-air staff, with that unit rebranding under the banner " Golf Channel on NBC", while Versus was reformatted toward a more mainstream audience, renamed the NBC Sports Network and eventually rebranded as NBCSN. NBC Sports' senior vice president Mike McCarley additionally became Golf Channel's new head. As a result of the merger, the operations of Comcast's existing sports networks, such as Golf Channel and NBCSN, were merged into an entity known as the NBC Sports Group. In January 2011, Comcast finalized its acquisition of a majority share in NBC Universal. Main article: NBC Sports Group Former logo of NBC Sports, used from 2011 until 2023 The NFL also returned to NBC in 2006 after an eight-year hiatus, broadcasting the league's new flagship Sunday Night Football game, along with select postseason games and Super Bowls XLIII, XLVI, XLIX, LII, LVI and LX.
In addition to this regular season success, Game 7 of the 2009 Stanley Cup Finals was watched by an average of 8 million viewers, the highest ratings for an NHL game in 36 years. The following year's Winter Classic would become the most-watched regular season game in 34 years. Additionally in 2008, NBC broadcast the 2008 NHL Winter Classic, an outdoor NHL game played on New Year's Day at Ralph Wilson Stadium, a success in attendance and television ratings. NBC televised regular season games at first on Saturday afternoons before moving the telecast to Sundays, Saturday and Sunday afternoon playoff games, and up to five games of the Stanley Cup. Games were supposed to begin airing on the network during the 2004–05 season, however a league lockout that resulted in the cancellation of that season delayed the start of the contract until the second half of the 2005–06 NHL season. The revenue-sharing deal called for the two sides to split advertising revenue after the network recouped the expenses. In 2004, NBC reached a broadcast agreement with the National Hockey League (NHL). In 2001, NBC obtained the broadcast rights to horse racing's Triple Crown of Thoroughbred Racing in a five-year deal. In December 2005, NBC announced that it would not renew its agreement with NASCAR. NBC televised the second half of the season and alternated coverage of the Daytona 500 with Fox.
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NBC, along with Fox and TNT, obtained the broadcast rights of the top two series – the NASCAR Cup Series and NASCAR Xfinity Series – in a six-year deal, beginning in 2001. The deal lasted four years, after which the league and NBC parted ways.īeginning with the 1999 NASCAR Winston Cup Series, NBC began its foray into NASCAR. The network televised weekly games on a regional basis, as well as the entire playoffs. In 2003, NBC obtained the broadcast rights and a minority interest in the Arena Football League (AFL). In 2001, the network partnered with the World Wrestling Federation (WWF) to establish the XFL – a new football league which introduced modified rules and debuted to tremendous, but short-lived fanfare, only lasting one season (NBC shared broadcast rights to the league's games, which were mainly held on Saturday nights, with UPN). In 2002, it was additionally outbid by ESPN and ABC for the National Basketball Association (NBA)'s new broadcast contract, ending the league's twelve-year run on NBC.įormer logo for NBC Sports, used from 1989 to 2011.ĭuring this era, NBC experimented with broadcasting emerging sports. In 2000, NBC declined to renew its broadcast agreement with Major League Baseball (MLB). Main article: History of NBC Sports 2000s With Comcast's acquisition of NBCUniversal in 2011, its own cable sports networks were aligned with NBC Sports into a part of the division known as the NBC Sports Group.
Other programming from outside producers – such as coverage of the Ironman Triathlon – is also presented on the network through NBC Sports.
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Formerly operating as "a service of NBC News", it broadcasts a diverse array of sports events, including Major League Baseball, the French Open, the Premier League, the Ind圜ar Series, NASCAR, the National Football League (NFL), Notre Dame Fighting Irish college football, the Olympic Games, professional golf, the Tour de France and Thoroughbred racing, among others. The division is responsible for sports broadcasts on the network, and its dedicated national sports cable channels. NBC Sports is an American programming division of the broadcast network NBC, owned and operated by NBC Sports Group division of NBCUniversal and subsidiary of Comcast.
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